Pre-Millennial Case Study
TITANIC (1997)
-Titanic was, for some time, the highest grossing film of all time, and started an absolute media frenzy many years before the prevalence of social media and digitally convergent technologies. In many ways, Titanic can be seen as one of the final purely traditional marketing campaigns for a massive blockbuster film. The soundtrack, production details and extensive marketing campaign all combined to enthral massive audiences for years, and the film became a cultural phenomenon.
Wikipedia Trawl
-Written, produced, and co-edited by James Cameron.
-Cameron's inspiration for the film came from his fascination with shipwrecks; he felt a love story interspersed with the human loss would be essential to convey the emotional impact of the disaster.
-Production began in 1995, when Cameron shot footage of the actual Titanic wreck.
-The modern scenes on the research vessel were shot on board the Akademik Mstislav Keldysh, which Cameron had used as a base when filming the wreck
-It was the most expensive film ever made at the time, with a production budget of $200 million.
Advertising and Marketing
Examples of advertising include:
Theatrical posters
Trailers (put in a screenshot!)
Print advert
Publicity stunts
Soundtrack CD
Live events and premieres
Magazine front covers
VHS front cover
Merchandise including clothing
Fan produced material including parody
Trailer Analysis
How does this trailer appeal to a mass audience?
This film is a romance/drama= stereotypically women would watch this, but then also you have enthusiasts of the real life disaster who would want to see how accurate it is. Also it shows the main actors so people who already love Leonardo DiCaprio and Kate Winslet will have wanted to see the film.
And how does this trailer maximise the chances for the film's financial success?
The trailer had choppy/ quick editing to give people glimpses of the film to make them curious and to show the appeal of the story. Also the use of popular actors of the time boosted views and therefore profits.
Cinematography -
during the trailer we see a range of shots and camera angles to show different sections and not allow us to see the full picture Keeping watcher on edge.
Editing -
The editing is very choppy and changes from one screen to the next and uses different time periods to skip key informations which allows.
Mise-en-scene -
The clothing for this timer period suits very well and the props are very well made and work well with the film. The weather suits with what happened your in the film and creates a dark and mysterious sensation thought the film. Due to the fact that most people have seen the film i creates suspense because we know what will happen but we don't when.
Colour -
The trailer using something called low key lighting which is very suspenseful and leads to more shadows. They have used a desaturated colour which represents a gloomy and suspenseful atmosphere.
Setting -
It is set in the middle of the atlantic ocean on the titanic. This large boat was the biggest of all time.
Production values -
$200 million.
Soundtrack -
Titanic: Music from the motion picture.
Extension: choose another film released in the 90's, and explore it's marketing campaign, using the lists above.
No comments:
Post a Comment