advertising radio/tv

(sound design techniques)

ambience- background noise that sets the scene 

foley- sounds of actions that makes the scenes see more real 

audio effects- sounds created because they don't exist in  the real world eg alien invasions/ dinosaurs in Jurassic Park 

voice over- voice of the narrator who's either a character or an unseen narrator, driving a story forward 

music- songs/ instrumental pieces that influence mood and help tell the story 

Advert	Type of advert? Target audience (Age Group) When might you hear the advert? Benefit of radio advertisement?  What station would you hear this on?  ATL/BTL? What makes it effective? Sound design or dialogue usage?
Mars- confessions	Sounds like an old music box slowed down as well as the echoey voices - makes you feel a bit uneasy/ dramatic feel  Weird sense of comedy (confessions are odd) Shows ‘you’re not you when you when you’re hungry’- the confessions are a result of being hungry Advertised to teens/adults as the cast of the advert is adults talking about adult problems, children wouldn’t be interested in kit as its too slow/ not engaging enough for them
Branston- smooth Branston	Harp makes it seem heavenly/ dream like, all sound effects are happy and upbeat to make it positive and people will try it.  Gives people an idea of how to use their product ( a fun recipe) Advertised to people who already like it or to those that don’t like the chunks cause the taste is the same
Boots- hearing test campaign	Happy children’s song ‘heads, shoulders, knees, and toes’- misses out ears in the song to show how important your hearing is cause you notice that it’s gone. Advertised to over 18s to remind people that any age can get hearing loss not just older people Goes from happy/cheery to kind of serious to convey that its an important message that people need to take seriously

tv advertising 

When did advertising on TV begin

-22 September 1955 (when ITV was launched)

When did we get satellite and cable TV in the UK?

-Cable TV in the UK has its origins as far back as 1938, when towns such as Bristol used wires to carry television signals to homes that couldn't receive transmissions over the air. It wasn't until the '60s, however, that a more useful version of the system came along, courtesy of Rediffusion Vision, that relayed four channels of 625-line signals from the BBC and ITA stations.

What is meant by the term 'Narrowcast Channel'?

-narrowcasting is a form of communication with digital screens that is characterized by a limited and selected audience. It can thus be viewed as the opposite of broadcasting, which usually aims for the widest possible audience.

What effect did satellite and cable have on advertising?

What would you say the major developments in TV advertising between the beginning and now? Give examples on advertisement.

​The first UK TV advert

=Gibbs SR Toothpaste