LO2 - advertising

  advertising

Product	Types of advertisement (Specific Examples)
TV	BBC Three - Video promo on instagram (social medias)
Fast Food	Dominos- Leaflets/ menus with vouchers Burger King - Bus stops/ train stations/ billboards
Film	Billboards, tv ads, posters
Youtube	Sponsored posts/ads
music	Spotify adverts on the radio
-The french dispatch -iphone 13 -NHS  (covid vaccine)	-Movie posters, social media  -tv adverts, conferences -snapchat (targets young people)

Above the line marketing: Above the Line (ATL) advertising is where mass media is used to promote brands and reach out to target consumers. These include conventional media as we know it, TV and radio, print as well as the internet. This is communication that is targeted to a wider spread of audiences and is not specific to individual consumer. ATL adverting tries to reach out to the mass as a consumer audience.

Below the line marketing: Below the line (BTL) advertising is more one to one and involves the distribution of such things as pamphlets, stickers, promotions, brochures, banners etc. It can also involve product demos and samplings.

Through the line marketing = a mixture of both above and below

HISTORY OF ADVERTISING

4000 BC- The earliest known wall painting emerges (1st billboard is born)

3200 BC- Written language first appears in Mesopotamia

3000 BC- Papyrus appears in Egypt and is used for posters and sales messages

100 BC- Ancient Rome popularised political posters and campaign advertising including the birth of negative campaign ads

1440 AD- Gutenberg invents the printing press and mass production of written advertising is made possible

1647 AD- First newspaper ad promotes a book (The Divine Right of Church Government) 

1835 AD- First Billboard appears New York to advertise a circus 

1922 AD- Radio Ads begin with the first commercial advertising an apartment complex in New York

             - First public demonstration of television 

1975 AD- The "Pepsi Challenge" leads to the cola wars 

1990 AD- The world Wide Web is invented leading to the largest shift in media since the radio

1995 AD- Pop Up ads begin to annoy internet users over the world

2000 AD- Google introduces Adwords

2005 AD- Human Ad sells forehead real estate to advertisers 

2008 AD- Tiny ads appear within smartphone applications

2012 AD- Ads Revenue: Facebook= $4.28 billion, Google $43 billion, $140 billion

MICRO ELEMENTS REMINDER

Print elements
- Layout- the way something is arranged
-house style- 

-colour scheme- Warm/Cold colours, the colours used
-photographic elements- types of photo shots to convey a certain message
-captions

Sound
-diegetic= sound characters and audience can hear

-non-diegetic- sound we can hear 

-visual descriptors

-dialogue

-music choice

Film/TV elements

-cinematography

-editing

Masthead- name of magazine in big bold letters (house style), visual branding of the title done in a unique typeface, to be very recognisable

Selling Line- short sharp description of the titles main marketing point 

Cover Line- distributed around the main image without distracting from it too much 

Left Third-western countries left= most important, vital in selling the

PUT MAGAZINE ANALYSIS HERE