conglomerate= a large organisation that owns other organisations
Conglomeration is the defining business model of our time.
A conglomerate is a large business which has become large through the process of buying other businesses.
Think of a huge blob, ‘glomming’ (sticking) on to everything else. That’s a conglomerate. It's an aggressive business practice that prioritises profit and growth over everything else.
Typically, a conglomerate owns lots of little companies that are responsible for the production, distribution or exhibition of the film.
And the companies a conglomerate owns are called subsidiaries
conglomeration allows companies to eliminate the competition eg disney buying marvel etc...
SONY
Facts/Figures
Founded in Tokyo in 1946- a post war company
CEO= Kenichiro Yoshida
worth US$128 Billion- but this changes
Subsidiaries- a wide range of range of subsidiaries allows a conglomerate to appeal to multiple audiences!
Sony Interactive Entertainment LLC
Sony Electronics
Sony Pictures Entertainment
Sony Music Entertainment
-AWOL- record label
Sony Computer Entertainment
Stake in Marvel (spiderman)
Hawkeye Innovations
Aiwa
Gaikai
Crunchyroll
Funimation
Stake in Spotify
insomniac
Sony Publishing Inc
Products/Services
image sensors
Consumer electronics
Semiconductors
Video games
Films
TV shows
Music
Computer hardware
Telecommunications equipment
Robots
Cameras
Playstation
high end electronics
record players
HORIZONTAL INTEGRATION= where a conglomerate owns other companies in the same sector
Eg. Disney owns and have bought out Marvel Studios, Lucas Film, and Pixar
VERTICAL INTEGRATION= where a conglomerate owns companies in different sectors. In short, they own the method of production and distribution. This practise is highly anti-competitive.
Eg. Disney , owns Disney Plus, a range of distribution and production services
MULTIMEDIA INTEGRATION= where a conglomerate uses digital technology to integrate business
Eg. Netflix who uses digital tech to distribute & produce films and tv shows rapidly
CONVERGENCE = the coming together of previously separate media industries
Eg. use of mobile phones to access absolutely every media product
SYNERGY= the advantages of convergence
Eg. music videos are two previously separate industries that work particularly well together
Case study: Sony and Spectre
How Sony used its power as a conglomerate to produce, distribute and market Spectre.
Find evidence of Cross media ownership, horizontal/ vertical integration, synergy, marketing, affiliations, and so on
-released 2015
-produced by eon productions
-shot from dec2014 - feb2015
-it made US$880.7 million worldwide
-made US$70.4 milion on opening weekend= second highest at the time
- huge financial success
-biggest onscreen explosion/ most expensive ever
-official website with teasers/trailers- allows sony to target hardcore fans of the franchise
-teaser= short trailer with very little info to create hype/excitement among fans
-filmed in 5 different countries- makes it more authentic, very expensive production
-aston martin unveiled new car as part of marketing strategy
Production Companies
-Eon Productions (Eon Productions Ltd.)(owned by Danjaq LLC) - is a British film production company that primarily produces the James Bond film series.
-Sony doesn't own Eon but they do own Spectre outright
Budget
estimated to have cost around $245 million to $300 million
15 age rating- due to a gory suicide scene
changed suicide to be off screen
12A age rating because of moderate violence, threat
- commercial mainstream films inn the uk generally avoid 15 film rating to maximise viewings
Production companies, distribution companies
Released in 2015
Produced by Eon Productions, famous for making James Bond films
Distributed by Sony Pictures
Pre-production, production and post production details
Shot from December 2014 - February 2015
Most expensive exploion ever!
Filmed in five different countries, very expensive production, that allows it to target multple audiences
Budget, box office (ticket) sales
880.7 million $$$ worldwide
245-300 million $$$
Huge financial success!!
70.4 million $$$ on opening weekend, second highest at the time
Examples of marketing
Williams F1 team branded with Spectre Logo
Official website, with a range of teasers and trailers - allows Sony to target hardcore fans of the franchise
Teaser: short trailer with very little information to create hype and excitement among fans
Aston Martin unveiled new car as part of marketing strategy
BBFC Age rating (and why)
Initally rated as 15 by the BBFC. Sony edited the film to make a suicide scene less prominant, which allowed the film to be released as a 12A
Commercial, mainstream films genrally avoid 15+ ratings in the UK, in order to maximise audiences
No comments:
Post a Comment