CASE STUDY- Spectre

 Technological Convergence
-refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences.

Cross Media Convergence
-companies coming together vertically or horizontally (or both). You get your audience to converge and gather at a certain point (usually a website) where they can find everything for one particular. You can argue with Spectre that everything converges either on the film or on the promotional website where you can buy tickets. 

Synergy

-basically means working together to achieve an objective that couldn’t be achieved independently.

Print Advertising in SPECTRE

 007 Spectre Advertising Campaign

- Spectre 007 Advertisement 

 

Advertisement (Use Image)	ATL/BTL/BOTH	Target Audience, Age Range, Form, Style, Cross Media etc.
	ATL advertising as it’s used to promote a high brand mens watch	Targeted for men who want to feel/be classy. The dark colours represent masculinity and mystery. The watch brand is OMEGA- currently the latest 007 watch is  £6950 which shows that people who could invest in ‘james bond’s choice’. This is advertised towards a person who is either really fancy or just wants to seem fancy to others.
	Both cause its mass marketing to men/ people who shave	Targeted to men as they’ll think that when they shave they’ll be on the same level of cool as James Bond- boosts their ego. “Bring out the 007 in you” More people will buy the product as he’s a classy man