LO4 Target Audiences

Mainstream Vs. Niche: What’s the difference?

If a media product is said to have a mainstream or mass audience appeal then it appeals to wide array of people. Blockbuster films or AAA video games are distributed by large conglomerates (As discussed in LO1), and turn a large profit or command a large number of viewers. 

Niche markets tend to be more specific, and targeted at particular interests, skills or beliefs. This might be media products that are not very well known but have a strong following (achieving a cult status). Because of the stronger and more passionate following, they can still turn a profit.

They are also valued as a way to appeal to a company's ideal audience. 

MAGAZINES

both markets 

- monthly music magazine about classic rock music

-includes a freebie cd that draws Neil Young fans to buy it because they like his music 

-niche because its a small looking magazine company 

-not necessarily relevant to todays generation

mainstream 

- talking about the newest movies

-relevant to today

niche

Demographics= when media producers study and define their audience based on key identifiers eg age, ethnicity, gender, hobbies, economic background

NRS Social Grades

Psychographics= the study of consumers based on their activities, interests, and opinions. goes beyond classifying people based on demographics like age,race,gender. it seeks to understand the cognitive factors that drive consumer behaviours

psychographic audience profiling-

eight male psychographic segments