Identity Theory - David Gauntlett
The media provides us with tool/ resources/ ideas that we use to construct our identity (what we think we should be like, act like, look like, etc). In the past these ideas were very singular and straight forward (stereotypes) but now because of the internet and social media we have a great variety to choose from.
We can be influenced by such things as celebrities, influencer, characters in films/ video games etc
Exceptions
https://www.gov.uk/guidance/exceptions-to-copyright
- ‘Fair Use’
- Private Study (educational and not for publication)
- Criticism or Review
- Time-Shifting
- Parody and/or pastiche
- Paying for it
- How easy/hard is it to get around regulations
- How well do media companies follow regulations
- Do we need regulations
- How easy/hard is it to punish people/ companies when regulations are broken
- Ideas about how the media can affect the audience
“The media effects debate is an outdated concept”. Discuss the statement in relation to a media product you have studied. Use examples to support your answer.
‘The current regulatory framework for digital media products is ineffective.’
Using your knowledge about the role of regulatory bodies and the effects of digital media,
discuss the accuracy of this statement. Use examples to support your answer.
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