Initial Response
The first phase of working with a client brief is for the production company to generate ideas for development. In order to give some shape to this creative process, several approaches can be taken:
MIND MAP - Friend of teachers everywhere! Thoughts and ideas can be linked together from a central hub.
MOOD BOARD - A collection of images, textures, tones, fonts and words that reflect the ‘feel’ of a product. The video equivalent is called a ‘vibe’ video.
BLUE-SKY THINKING - A group uses a blank sheet or whiteboard and writes down ANY thoughts or ideas in response to the brief. Nothing is ruled out at this stage.
SWOT ANALYSIS - This stands for Strengths, Weaknesses, Opportunities and Threats. By using these words as column headings and thinking through the brief, a team can work through ideas and clarify a main approach. okay
idea- black t shirt could have a design that’s tie dye to show colour
logo could be of a coffee mug and a globe with animals around it
strengths- ties in with the brief
animals could show family friendliness
not too complex
weakness- people might have done it before so it might not be as original
some people just might not like it
opportunities-
threats- other brands copying?
SWOT on cocacola brief
strengths- the target audience is quite big because there’s a lot of teenagers
weakness- it has to be cheaper so it might be trickier to make
opportunities- the ad can be quite wild as it’s targeted to teens
threat- the product won’t taste nice as it’s supposed to be similar but different and unique which is quite vague tbf
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