easter hwk

During pre-production for the promotional video, the suitability of the planned video needs to be checked with the target audience. Identify and explain one way that the marketing department could check the suitability of the planned contents before the video goes into full production [3]

One way they could check the suitability is by getting a small group of the target audience together. then they can watch the rough copy and give feedback on the effectiveness of it.; this also gives the critisism needed to be able to improve the product before its actually out. 

The marketing department will need to complete a number of separate activities during the design and development of the brochure. Identify one activity that David will need to carry out and one activity that Michelle will need to carry out and explain the importance of each. [6]

Davids job is to design and produce, an important aprt of his role is finding the right layout or one that suits the target audience. he could do this through the trial group or also by making surveys to find out i8nformation form a primary source. the design aspect is important because its what will dxraw people in and is the whole sellibg point of the brochure.

Michelles job is to sort out printing/ press. she would need to liase with difffernt companies to get the materialss needed and with the budget she has. the printing company used is importanta s depending on the quality it shows hhow serious the company is. you want to makee a goodx impression so flimsy paper and poorly aligned print wont be beneficial.

Explain how during your placement, you could help David or Michelle carry out one of the activities above. [3]

i could help c reate the surveys for david as i would probably undertsnad social media more 

i coould help michelle by researching the printing companies to make a shortlist

You have been asked by David to create a visualisation diagram for one of the new services that will be in the brochure. Create the first draft of one of the brochure pages providing information about one of the new services on offer. Marks will be awarded for: content, fitness for purpose, use of annotations and notes to justify your decisions. [10]

The promotional video needs to be created. David and Michelle have asked you to help them write the script for this. Create a draft script for the first 20 seconds of the video, taking the client requirements into consideration. Marks will be awarded for: content, layout, fitness for purpose. [10]

The promotional video will need a storyboard creating before production can begin. Evaluate the effectiveness of using a storyboard as part of the planning process for the promotional video. [16]