Planning
What elements and factors need to be considered when planning a media production?
-target audience, purpose, budget, locations, permits, storyboarding, people on set- casting, equipment considerations- cameras, lenses, lighting etc, costumes, platforms for release, marketing/ advertisement, timeframes-call sheet, ethical considerations, editing- length, accommodation, crew, documentation, layout/design, regulatory concerns, legal issues, contributors, consent forms, catering
- PURPOSE: ENTERTAINMENT/ INFORMATION/PROMOTION
- AUDIENCE
- LOGISTICS: FINANCIAL
- LOGISTICS: TIME
- LOGISTICS: PERSONNEL
- LOGISTICS: LOCATION,RESOURCES, FACILITIES
- LOGISTICS: LEGAL ISSUES
- LOGISTICS: REGULATION
- LOGISTICS: ETHICS
Factor 1= type of product
The type of product being made will obviously affect what type of planning is needed.
You’re not going to put the same type of planning into creating a film as you would creating a magazine article (although elements such as research are shared).
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Financial Constraints
Media industries are no different than any other - the main purpose is to earn money. Individuals might be driven by artistic desires, but at a corporate level (the level that shapes the industries) profit is king.
Any limitation on a production caused by the need for money to be spent is called a financial constraint.
At the planning stage, a budget will be drawn up and the expectation is that the project will stick to it. Different aspects of the budget will kick in at different stages.
Failing to meet a budget will result in a reduction of profit, which could be very bad news. However, failure to spend enough to ensure a successful product could be equally, if not more damaging. There lies the gamble...
- Legal Costs
- Transport
- Location
- Staffing
- Equipment
- Others you may think are relevant
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