LO6 FLASHBACK
-Research these different pieces of legislation and what they cover.
- Freedom of Information Act
The Freedom of Information Act 2000 is an Act of the Parliament of the United Kingdom that creates a public "right of access" to information held by public authorities. It is the implementation of freedom of information legislation in the United Kingdom on a national level.
- Intellectual Property Act
The Intellectual Property Act 2014 is an Act of the Parliament of the United Kingdom that received Royal Assent on 14 May 2014 after being introduced on 9 May 2013. The purpose of the legislation was to update copyright law, in particular design and patent law.
- GDPR
The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area.
- Copyright, Designs and Patents Act
The Copyright, Designs and Patents Act 1988, also known as the CDPA, is an Act of the Parliament of the United Kingdom that received Royal Assent on 15 November 1988
- Libel
refers to written statements
- Slander
refers to oral statements
- Libel and Slander (Defamation Act)
Defamation is the oral or written communication of a false statement about another that unjustly harms their reputation and usually constitutes a tort or crime. In several countries, including South Korea, a true statement can also be considered defamation.
Ethical Issue
In any given media production, whether it is fictional or fact based, there are consideration of content that may be classed as moral decisions. Even though something you intend to include might be legal and fit in with the regulations, producers must still consider what is right. The difficulty here, of course, is that people can disagree on what is right in any given situation.
Questions to be considered:
Will the production offend or upset anyone?
Will it increase the chances of anyone or anything being harmed?
At extreme levels, if the answer is yes to either of these questions then the production is likely to break legal or regulatory rules - but what are the implications if it doesn’t get this far?
Personnel Issues
Gathering the right staff – the appropriate number, with the right skills and experience – for a media production is an important aspect of pre- production. During pre-production, the skills and experience of the personnel required will be considered. An audit of the requirements for the production is carried out and then the skillsets and experience of personnel are matched against this. By carrying out this process, any gaps in knowledge and experience can be quickly identified and steps taken to fill these.
This process also allows the correct number of personnel to be identified so that a production can progress smoothly. Delays due to not having enough staff can impact on a project meeting its deadline, and increase costs, with other resources not being used to their full extent.
Financial 🤑
Media producers are very rarely in a position to self-fund the product they intend to make. They must turn to a variety of revenue streams - methods of raising the money required.
The revenue streams that producers use will depend on the size, type and platform of the product. This will also shape how the investors who put up the money will receive their side of the deal - for example, sponsorship on TV could be in the form of advertising bumps, in magazines it could be attached to a regular feature and in film it could be product placement.
DEFINITION RESEARCH - revenue streams
Sponsorship
- the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.
Crowdfunding
- the practice of funding a project or venture by raising money from a large number of people, in modern times typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion were raised worldwide by crowdfunding
Corporate finance
- Corporate finance is the area of finance that deals with sources of funding, the capital structure of corporations, the actions that managers take to increase the value of the firm to the shareholders, and the tools and analysis used to allocate financial resources
Advertising
- a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
Franchising
- Larger companies offering smaller companies funds to promote the larger company
-a franchise is the right or licence granted by a company (franchisor) to an individual (franchisee) to market and/or trade products and services in a specific area or territory. Once a franchise has been purchased, the franchisee must comply with strict guidelines and rules regarding the business in order to maintain brand consistency. As well as the initial franchise fee, a franchisee will normally pay regular royalties to the franchisor in order to avail of things such as training, support and marketing assistance. The agreement is governed by a contract, the 'franchise agreement', and it is important to remember that the franchisee is tied into a partnership arrangement for a defined period of time, usually ranging from five to 20 years. The contract is generally renewable.
There are three types of franchise:
- Product: This is when a franchisor gives a franchisee permission to sell a product using their logo, trademark and brand name.
- Manufacturing: The franchisor authorises the franchisee to manufacture their products and sell them using their logo, trademark and brand name.
- Business: This is without a doubt the most popular form of franchising. The franchisor licences their brand to a franchisee with regulations surrounding how the business is managed.
Time Constraints
Time constraints can come in many forms and are one of the most important aspects to keep in mind when planning a media production. The production of a media product is always carried out to meet a deadline that is often related to its final publication. Failure to meet this can often lead to the project failing and financial loss for the companies involved. When planning the creation of a media production, timescales are often built backwards from this final deadline. The various phases of the production are then built into planning to meet this deadline. An example of this would be the release of a film, ready for the winter holiday season. Production would be planned back from this point.
During the project itself there are other time constraints that may impact on the production. These will vary depending upon the type of media product being created. Resources needed during production may only be available for a certain amount of time. Examples of these are:
• Filming location for a TV show
• Sound studio for recording a radio advert
• Computer time for rendering a digital animation
• Hire of catering facilities for a location shoot
• Motion capture actors may only be available for a set time when creating a computer game
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