Identify two personnel skills useful in the production of the Promo Video. [2]
one personnel skill that would be useful is a set designer another is a writer because you need someone to design the set and also write the story.
Identify one client requirement that might affect the pre-production process [3]
one client requirement that might affect the pre production is the location. for example if the client wants a specific location in the middle of nowhere people need to plan how to get equipment there. it would also affect the storyboarding as you need to factor in that difficulty.
Explain how Ismail might use different project management tools to help him plan the creation of promotional materials [6]
Identify two Health and Safety Issues that need to be considered when creating a promotional video [6]
one health and safety issue would be that the equipment on set is very heavy which could be very dangerous to everyone on set. to avoid injury there needs to be safety checks so that you know its a safe environment and that staff wont be injured.
another issue could be with the actors on set and if they have to do any stunts for the video. its important to protect the actors which could b seriously hurt if these are not done safely. with out special stunt people and risk assessments the production would be shut down
Identify one legal issue that might be relevant when planning the use of assets for the brochure. [1]
One legal issue could be to do with copyright. You need to make sure that there are no restrictions on the materials used in the brochure and that you have permission to use the content.
Michelle has been thinking about how Raven could use the promotional video and/or brochure to generate further revenue for the company. Identify two potential revenue streams that could be explored and explain why they would be suitable. [6]
Identify and explain two reasons why the wide target age range might cause problems when planning promotional materials. [6]
One reason why the wide target audience might cause problems is there are many different demographics and psychographics that need to be catered for. For example college students might want to see something fun and eyecatching or bold as theyre more free in t5he sense of creativity. Adults tend to like things more professional as its more grown up. its kind of difficult to be fun and professional at the same time.
another reason why problems are made due to the target age gap is that you need to get everyone involved with your product but peoples interests will be much diffenerent. the way you advertise this will have to be quite digital/ on social media as its a common place for most young people as well as adults. different types of things would help gain peoples interest such as polls on instagram or facebook. this may cuase a challenge to some so youd need to extra plan it, and expect some losses.
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