concept art
Concept art is used to convey an idea during the planning stage in media product.
Examples of this are the illustration of fantasy characters for a computer game or other concept car during the production of a 3-D digital model of a new product.
These allow decisions to be made having seen the the representation of the character or scene.
Prototypes / Set Designs
The prototype is an early model of media products, especially important in the development of interactive products where the production of the final version will take time and resources.
Creating a prototype allows testing of the early concept to be carried out to ensure that the final product will meet its needs.
The prototype will not look like the final product as the final aesthetics will not be included; however the core elements will be working and tested.
Visual Diagrams / Website Flat plans
Visualisation Diagram
A visualisation diagram is a rough diagram of a plan for a product. Normally a static one such as the layout of the a diagram with an animation. These are used to check that what is being produced for work and that the objectives of the product can be met.
Flat Plans & Mock Ups
A flat plan or wireframe is a 2-D representation of how all articles and adverts are laid out on a page or how the elements of the page (or screen in an attractive product) fit together.
This allows the designer to see if proportions are correct and all elements are included.
The detail for each aspect is not included; this is purely a layout tool, where changes can be quickly and easily carried out prior to production.
A flat plan can also be used to view the layout of set for TV production to check that elements fit together and that camera placement and movements can be achieved as required.
Page Mock Up
These are similar to flat plans and wireframes; however they contain more details such as the content and colour schemes included. They can be shown to clients and audiences to gain feedback before the final version is created.
New software developments allow the creation of page mock-ups for interactive media products and websites that include interactive elements to be modelled.
Site Diagram
During the layout of an interactive media product the layout of how the screens and pages fit together needs to be designed. A structure of the hierarchy of how each of these relates to each other is set out in a diagram that looks like a tree root system, with the home screen/page being the trunk and all other screens/pages coming off this.
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