editing theory

 the editing in this clip is 

easter hwk

During pre-production for the promotional video, the suitability of the planned video needs to be checked with the target audience. Identify and explain one way that the marketing department could check the suitability of the planned contents before the video goes into full production [3]

One way they could check the suitability is by getting a small group of the target audience together. then they can watch the rough copy and give feedback on the effectiveness of it.; this also gives the critisism needed to be able to improve the product before its actually out. 

The marketing department will need to complete a number of separate activities during the design and development of the brochure. Identify one activity that David will need to carry out and one activity that Michelle will need to carry out and explain the importance of each. [6]

Davids job is to design and produce, an important aprt of his role is finding the right layout or one that suits the target audience. he could do this through the trial group or also by making surveys to find out i8nformation form a primary source. the design aspect is important because its what will dxraw people in and is the whole sellibg point of the brochure.

Michelles job is to sort out printing/ press. she would need to liase with difffernt companies to get the materialss needed and with the budget she has. the printing company used is importanta s depending on the quality it shows hhow serious the company is. you want to makee a goodx impression so flimsy paper and poorly aligned print wont be beneficial.

Explain how during your placement, you could help David or Michelle carry out one of the activities above. [3]

i could help c reate the surveys for david as i would probably undertsnad social media more 

i coould help michelle by researching the printing companies to make a shortlist

You have been asked by David to create a visualisation diagram for one of the new services that will be in the brochure. Create the first draft of one of the brochure pages providing information about one of the new services on offer. Marks will be awarded for: content, fitness for purpose, use of annotations and notes to justify your decisions. [10]

The promotional video needs to be created. David and Michelle have asked you to help them write the script for this. Create a draft script for the first 20 seconds of the video, taking the client requirements into consideration. Marks will be awarded for: content, layout, fitness for purpose. [10]

The promotional video will need a storyboard creating before production can begin. Evaluate the effectiveness of using a storyboard as part of the planning process for the promotional video. [16] 

exam feedback

https://docs.google.com/presentation/d/17pF16p59TIOn5Q5T0i9F-KrgSWiETk_bCBSqiXl81wQ/edit?usp=sharing

 question 9 theories 

hypodermic needle theory, banduras bobo doll, charlton, desensitisation, reception theory stuart hall, 

PEGI- gta (australia banned)

BBFC- spectre 

Example

One way in which the regulation of digital media is effective is in the film industry. All films in the UK need to have been rated by the BBFC which looks out for such things as level of violence, language, upsetting scenes/ images. Based on the content film will be give an age appropriate rating. For example the Dark Knight was given a 12A rating most due to its violent content (such as the scene where the Joker slams a guys head into a pencil). Spectre was initially given a 15 rating but after they removed some scene it was dropped to 12A. Many people think that regulation is important because people can be influenced by what they see in the media. They can become desensitised to the levels of violence and act out what they see. The media effects debates suggests that we can be directly influence by what we see. 

However film regulation is not effective because people still complained about Spectre upon its release with people still suggesting that it needed to be a 15. An example of this is the torture scene that involved a drill going into james bonds head.

website/magazine pre production

 concept art

Concept art is used to convey an idea during the planning stage in media product. 

Examples of this are the illustration of fantasy characters for a computer game or other concept car during the production of a 3-D digital model of a new product. 

These allow decisions to be made having seen the the representation of the character or scene.

Prototypes / Set Designs 

The prototype is an early model of media products, especially important in the development of interactive products where the production of the final version will take time and resources. 

Creating a prototype allows testing of the early concept to be carried out to ensure that the final product will meet its needs. 

The prototype will not look like the final product as the final aesthetics will not be included; however the core elements will be working and tested.

Visual Diagrams / Website Flat plans

Visualisation Diagram 

A visualisation diagram is a rough diagram of a plan for a product. Normally a static one such as the layout of the a diagram with an animation. These are used to check that what is being produced for work and that the objectives of the product can be met.

Flat Plans & Mock Ups 

A flat plan or wireframe is a 2-D representation of how all articles and adverts are laid out on a page or how the elements of the page (or screen in an attractive product) fit together. 

This allows the designer to see if proportions are correct and all elements are included. 

The detail for each aspect is not included; this is purely a layout tool, where changes can be quickly and easily carried out prior to production. 

A flat plan can also be used to view the layout of set for TV production to check that elements  fit together and that camera placement and movements can be achieved as required.

Page Mock Up

These are similar to flat plans and wireframes; however they contain more details such as the content and colour schemes included. They can be shown to clients and audiences to gain feedback before the final version is created.

New software developments allow the creation of page mock-ups for interactive media products and websites that include interactive elements to be modelled. 

Site Diagram

During the layout of an interactive media product the layout of how the screens and pages fit together needs to be designed. A structure of the hierarchy of how each of these relates to each other is set out in a diagram that looks like a tree root system, with the home screen/page being the trunk and all other screens/pages coming off this.

pre production planning

 Project Management Tools

TASK ALLOCATION - Task allocation is the way of working process organization when responsibilities and workloads related to one task are distributed among different individuals and organizational units that perform own parts or portions of common work

GANTT CHART -  

a chart in which a series of horizontal lines shows the amount of work done or production completed in certain periods of time in relation to the amount planned for those periods.

CONTINGENCY PLANS - 

a plan designed to account for any possible scenarios in case the initial plan goes awry

SCHEDULING/MILESTONES

REPORT CREATING

RESOURCE ALLOCATION

 Production Schedules- an overview of a media production with all the tasks, resources and timescales included

• All media productions have a final deadline when the product needs to be delivered, either to the client or released to an audience. 
• Failure to meet this deadline can have serious consequences for the production team. 
• The use of deadlines helps to reduce the productions costs. 
• Therefore working to a time scale is a great idea!

https://media.codes/production-paperwork-everything-you-need-to-plan-a-video-production-7158ebee27d0

Develop a production schedule 

Using the Coca-Cola brief from the previous lesson, complete the following in small groups: 

• Hold a short production meeting in which you deconstruct the brief to plan how the production will take place. This may be picking someone’s idea from last lesson or creating a new one as a team. 
• Plan the advert 
• Plan tasks that need to be done (Pre-production, Production, Post-Production)
• Set Deadlines (timescales will be provided) 
• Set Milestones within the tasks and the overall project

production schedule

hwk questions due 21st march

Identify two personnel skills useful in the production of the Promo Video. [2] 

one personnel skill that would be useful is a set designer another is a writer because you need someone to design the set and also write the story. 

Identify one client requirement that might affect the pre-production process [3]

one client requirement that might affect the pre production is the location. for example if the client wants a specific location in the middle of nowhere people need to plan how to get equipment there. it would also affect the storyboarding as you need to factor in that difficulty.

Explain how Ismail might use different project management tools to help him plan the creation of promotional materials [6]

Identify two Health and Safety Issues that need to be considered when creating a promotional video [6]

one health and safety issue would be that the equipment on set is very heavy which could be very dangerous to everyone on set. to avoid injury there needs to be safety checks so that you know its a safe environment and that staff wont be injured.

another issue could be with the actors on set and if they have to do any stunts for the video. its important to protect the actors which could b seriously hurt if these are not done safely. with out special stunt people and risk assessments the production would be shut down 

Identify one legal issue that might be relevant when planning the use of assets for the brochure. [1] 

 One legal issue could be to do with copyright. You need to make sure that there are no restrictions on the materials used in the brochure and that you have permission to use the content.

Michelle has been thinking about how Raven could use the promotional video and/or brochure to generate further revenue for the company. Identify two potential revenue streams that could be explored and explain why they would be suitable. [6]

Identify and explain two reasons why the wide target age range might cause problems when planning promotional materials. [6]

 One reason why the wide target audience might cause problems is there are many different demographics and psychographics that need to be catered for. For example college students might want to see something fun and eyecatching or bold as theyre more free in t5he sense of creativity. Adults tend to like things more professional as its more grown up. its kind of difficult to be fun and professional at the same time.

another reason why problems are made due to the target age gap is that you need to get everyone involved with your product but peoples interests will be much diffenerent. the way you advertise this will have to be quite digital/ on social media as its a common place for most young people as well as adults. different types of things would help gain peoples interest such as polls on instagram or facebook. this may cuase a challenge to some so youd need to extra plan it, and expect some losses.

locations & logistics

+You are planning to film a film project in three very different location:

• Las Vegas, Nevada in the desert. 
• London, Piccadilly Circus (with traffic)
• New Zealand, Aoraki/ Mount Cook (in the winter)

All three locations will be used for different chase action sequence. Each location must feature a different form of ‘transport’

Task: What are the logistics of filming in these location? As Production Manager what will you need to do to start arranging everything? 

Complete the Location Recce form and add screenshots to your blog

Think about:

• Where will you get power? 
• How will people and kit get there?
• How will you keep people hydrated/ safe/ warm?

Forms (permissions)

Individual release form - personnel working for a media company will need to sign over the right to their work (IPR)

Location Form -  A location release form is a permission to the filmmaker and his team by the owner of certain property to film on specific private and public locations.

Consent Form - used for actors and members of the public whose voice/ image are recorded/ used

Location Recce

Location recording is a significant challenge and has its own logistical needs.

Firstly, Location Scouts will seek potential places that fit the needs of the production.

Then production teams will recce (short for reconnoitre) the site to make sure they have

considered it thoroughly.

They will need to consider things like:

➤ease of access

➤proximity to transport hubs

➤power/water supplies (will they need to provide their own?)

➤health and safety issues for cast and crew

Risk Assessment 

Making sure your filming/scouting location has been properly assessed is key to health and safety as well as legal reasons. There are a lot of forms used in production, often to cover legal/insurance aspects. They include:

eg. https://docs.google.com/document/d/1ehDxYPTPGT2i7WkHeAB50zi7Qg2kNwHbBQUwc20SQ0c/edit?usp=sharing

Call Sheet

A daily planner and call sheet is used to ensure that on each day everyone involved in the production process knows what is happening and what their role is.

eg. https://docs.google.com/document/d/1yI_WVpykJPLobp2eYi7GqLTqQ1uOk8Fqo3r2OSEbRu8/edit?usp=sharing

Personnel Planning

a few days before filming at the location you used in the last activity and you need to create a staff list of the personnel that will be required. The scene involves two main actors, two stunt people and a standard film crew You will need to include:

> Role Required

> Skills Required

> Total number of staff needed.

Building a Staff for assassins creed

- SOUND DESIGNER

create the soundtrack for a game. This includes the music and foley - sound effects like gunshots, footsteps, crashes, cheers, heavy rain.  They make the gameplay more exciting by adding mood, tempo and emotional depth. They usually start by creating a library of sound effects. They might work with a composer, with actors or go out and record sound. They edit, mix and master them to produce the soundtrack for the finished game.  As the audio elements are added to the game engine, the sound designer also tests them to make sure they work as intended.

-this is be

- MOTION CAPTURE ARTIST

https://www.linkedin.com/pulse/what-does-motion-capture-artist-do-entertainment-industry-bisbey#:~:text=DumbDogProductionsLLC%2F%20thank%20you.-,What%20Does%20A%20Motion%20Capture%20Artist%20Do%3F,or%20directly%20on%20the%20skin.

 body and object tracking, using markers to recreate the movements of people, vehicles or other objects in CG. The motion files created (camera, object or body track) are then passed on to other departments via the VFX pipeline, so that, eventually, they can be seamlessly combined by the compositor.

Matchmove artists are highly accurate and meticulous in their work. It needs to be pixel perfect, so they need an eye for detail. If the CG and live-action movements are not lining up perfectly, they have to find a way to fix this.

-creates a more realistic gaming experience 

GAMES TESTER

Responding to a Brief

 Initial Response

The first phase of working with a client brief is for the production company to generate ideas for development. In order to give some shape to this creative process, several approaches can be taken:

MIND MAP - Friend of teachers everywhere! Thoughts and ideas can be linked together from a central hub.

MOOD BOARD - A collection of images, textures, tones, fonts and words that reflect the ‘feel’ of a product. The video equivalent is called a ‘vibe’ video.

BLUE-SKY THINKING - A group uses a blank sheet or whiteboard and writes down ANY thoughts or ideas in response to the brief. Nothing is ruled out at this stage.

SWOT ANALYSIS - This stands for Strengths, Weaknesses, Opportunities and Threats. By using these words as column headings and thinking through the brief, a team can work through ideas and clarify a main approach. okay 

idea- black t shirt  could have a design that’s tie dye to show colour 

logo could be of a coffee mug and a globe with animals around it 

strengths- ties in with the brief 

animals could show family friendliness 

not too complex 

weakness- people might have done it before so it might not be as original 

some people just might not like it 

opportunities- 

threats- other brands copying? 

SWOT on cocacola brief

strengths- the target audience is quite big because there’s a lot of teenagers 

weakness- it has to be cheaper so it might be trickier to make

opportunities- the ad can be quite wild as it’s targeted to teens 

threat- the product won’t taste nice as it’s supposed to be similar but different and unique which is quite vague tbf 

Storyboards & Scripts

 script  

The script is the document that is given to the members of production, telling them what movements will take place and the actions that actors will carry out, together with the dialogue and expressions to be used. 

The main parts of the the script by the actions and dialogue required. 

The action is written in the present tense while the dialogue is written as a character would deliver it.

shooting script

A shooting script is the development of a script, specifically for use during the production of a television product or film.

This includes scene numbers, camera angles, shot types and soundtrack information, as well as the contents of a script, such as dialogue.g script is the development of a script, specifically for use during the production of a television product or film.

This includes scene numbers, camera angles, shot types and soundtrack information, as well as the contents of a script, such as dialogue.

script parts

script & shooting script

https://docs.google.com/document/d/1Qg2LfEm0bXnTby_0Rpz5thKr1ccKeTzSVjlNXbG6_yU/edit?usp=sharing

Storyboards & proposals 

A story-board is a visual plan of a media product that allows the production team to see clearly how a product will look in the scenes. The illustrations and the camera informations should give an indication of how each scene will look. Also there will be clear indication of timing. The storyboard can be used by several departments to start the design work for the production. Examples include: Character design, Layout, Matt paintings and 3D Models.

Storyboards can be detailed with lighting and shade to help with the cinematics of a sequence or very simple.

client brief 

We require a TV advert for our range of fresh fruit juices. It should be aimed at a family audience, but with more focus on the adults/grocery shoppers. It needs to communicate a sense of freshness, health and wholesomeness. 

 based on this storyboard, you can see how it does stick to the brief as you can see its set on a farm showing the freshness of the juice/fruit. the people look quite happy and the man setting up a table could be doing so to join everyone together which is showing its family friendly. until the end though you might not necessarily know its for a juice advert and you may think its maybe for a farm or fresh fruit. at the end the product is clearly shown and the clinicalness of the white could be associated with healthiness. the chicken shows wholesomeness as its quite a cute animal in general as well as the family aspect to it. 

the problems in production could be with the terrain of a farm, there's probably a harder to access power supply and connection with Wi-Fi equipment wouldn't be good as farms are in the middle of absolutely nowhere .

there's a happy vibe to the whole storyboard which is good for all ages 

it might not be completely suitable for the cameraperson as it doesn't give enough detail?

suitable for costuming & set design

but not audio/sound

not distinct shading for lighting- dependant on real-life weather

Task= You are the client of a new Television Advertisement and you’ve just been given this storyboard.

Create a list of improvements you would like from your production company.

• what is the main goal?

- the purpose isn't really clear, maybe its an ad for new doctors?

• 6 steps doesn't seem enough for what its trying to convey 

Client Requirements and Target Audience Consideration

 what you would need from a client to get started on the production of a digital media product

Types of brief:

An individual or organisation looking to have a media product created will provide a document that outlines the details of what is required. This is called the client brief. There are different types of client brief depending on the nature of the product and the level required:

FORMAL- a type of contract detailing accurate descriptions of what is required to the client. It’s clear and straightforward, (extra or unneeded information is normally left out to avoid confusion). A lack of extra information can however cause confusion, so any issues regarding the content of the brief can be discussed during negotiations. Both the client and the contract holder will then formally agree on the project and the brief.

eg.  formal brief example ? 

INFORMAL- doesn’t even have to be a written document. It’s generally a discussion between an employer and client regarding the general agreements of the contract.

eg.

NEGOTIATED- involves two or more companies/individuals. They're generated when all parties are involved in the creation of the brief parameters. This can either be for mutual benefits, or to settle conflicting ideas. A huge advantage is that it is widely open to interpretation and change, and isn’t completely one-sided. This can result in a better end product overall. However, time spent negotiating/changing and sometimes arguing over different aspects of the brief may delay the production time.

eg. 

CONTRACTUAL-  secure, and legally binding. It’s a documented and signed agreement stating various objectives and parameters that the two participating parties agree to. Were one of the party members to break any regulations of the brief, the contract holder is given the ability to press legal charges, should she/he choose to do so.

eg. 

TENDER- where a client will advertise their brief, and another production company will bring forth their own proposal that they will then pitch to the client. There are often many different production companies pitching different ideas, so it’s very much a competition. The client then gets the chance to choose the proposal from the company that they think best suits their brief, and offer that job to the production company.

eg. 

COMMISSIONED-  tends to be where a larger media company will temporarily employ another, smaller/independent company and or individual to produce the product for them. Commissions are common place and often the main source of income for freelance artists.

eg. 

 Analysing the brief:

Once the brief has been received and the project commenced, the production company will analyse the brief to clarify the task. It is important that the brief is understood correctly to avoid any disagreements with the client. Constant communication is necessary throughout the project. When initially analysing the brief, the following requirements are considered:

Requirements
Implicit	Open	Constraints	Explicit
These will be inferred from the brief; you have to interpret what is said	There is some creative freedom within the brief for you to play with	These are boundaries that the project must work within. (Legal etc..)	These are clearly stated and most be met when producing the product.

 

Requirements
Implicit	Open	Constraints	Explicit
for people that might want to travel internationally for cheaper treatments	having different media types for different people eg men might like it if it was a more discreet ad	religious constraints on what content there can be based on the place/ target group budget- AED 500k ethically not offending target market/ making people feel selfconcious/ demonised etc  considering the channels guidlines	has to build the brand image- makes them look good for attracting new customers  making sure people know the services are top class target market- females, males, Emirati & Expats

REVISION PAPER ONE

 SPECTRE

LO1 -sony ownership vs independent

LO2- trailer and release structure (cinema to home video)

LO3- trailer analysis 

LO4- target audience and how can u tell

LO6- age rating of 12A causing controversy

Foley Creation

 Inside Pinewood Studios

This Secret World of Foley

Now it’s time to plan your sound design/tools 

You need to show a process of what you will use your sounds for and how you will create that sound. 

You will need to use the next planning documents.  Thinking about plans, budgets and times

You should record the sounds on your smartphone or microphone if you have access to one.

The sounds will be used for a scene out of itchy and scratchy. You need to recreate the sounds for it. Choose the sound effects you need to recreate and document your process. You need to include photos of the tools/items you use, record the sound, and then upload the sound to your blog and evaluate it.

https://drive.google.com/drive/folders/12MRqY_Acwz65KyKrSiqgWyKxvKkRSDgQ?usp=sharing

Issues with Planning Media Products

 LO6 FLASHBACK

-Research these different pieces of legislation and what they cover. 

• Freedom of Information Act

The Freedom of Information Act 2000 is an Act of the Parliament of the United Kingdom that creates a public "right of access" to information held by public authorities. It is the implementation of freedom of information legislation in the United Kingdom on a national level.

• Intellectual Property Act

The Intellectual Property Act 2014 is an Act of the Parliament of the United Kingdom that received Royal Assent on 14 May 2014 after being introduced on 9 May 2013. The purpose of the legislation was to update copyright law, in particular design and patent law.

• GDPR

The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. 

• Copyright, Designs and Patents Act

The Copyright, Designs and Patents Act 1988, also known as the CDPA, is an Act of the Parliament of the United Kingdom that received Royal Assent on 15 November 1988

• Libel

refers to written statements

• Slander

refers to oral statements

• Libel and Slander (Defamation Act)

Defamation is the oral or written communication of a false statement about another that unjustly harms their reputation and usually constitutes a tort or crime. In several countries, including South Korea, a true statement can also be considered defamation.

Ethical Issue

In any given media production, whether it is fictional or fact based, there are consideration of content that may be classed as moral decisions. Even though something you intend to include might be legal and fit in with the regulations, producers must still consider what is right. The difficulty here, of course, is that people can disagree on what is right in any given situation.

Questions to be considered:

Will the production offend or upset anyone?

Will it increase the chances of anyone or anything being harmed?

At extreme levels, if the answer is yes to either of these questions then the production is likely to break legal or regulatory rules - but what are the implications if it doesn’t get this far?

Personnel Issues

Gathering the right staff – the appropriate number, with the right skills and experience – for a media production is an important aspect of pre- production. During pre-production, the skills and experience of the personnel required will be considered. An audit of the requirements for the production is carried out and then the skillsets and experience of personnel are matched against this. By carrying out this process, any gaps in knowledge and experience can be quickly identified and steps taken to fill these.

This process also allows the correct number of personnel to be identified so that a production can progress smoothly. Delays due to not having enough staff can impact on a project meeting its deadline, and increase costs, with other resources not being used to their full extent.

Financial 🤑

Media producers are very rarely in a position to self-fund the product they intend to make. They must turn to a variety of revenue streams - methods of raising the money required.

The revenue streams that producers use will depend on the size, type and platform of the product. This will also shape how the investors who put up the money will receive their side of the deal - for example, sponsorship on TV could be in the form of advertising bumps, in magazines it could be attached to a regular feature and in film it could be product placement.

DEFINITION RESEARCH - revenue streams

Sponsorship 

- the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. 

Crowdfunding

-  the practice of funding a project or venture by raising money from a large number of people, in modern times typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion were raised worldwide by crowdfunding

Corporate finance 

- Corporate finance is the area of finance that deals with sources of funding, the capital structure of corporations, the actions that managers take to increase the value of the firm to the shareholders, and the tools and analysis used to allocate financial resources

Advertising 

- a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Franchising 

- Larger companies offering smaller companies funds to promote the larger company

-a franchise is the right or licence granted by a company (franchisor) to an individual (franchisee) to market and/or trade products and services in a specific area or territory. Once a franchise has been purchased, the franchisee must comply with strict guidelines and rules regarding the business in order to maintain brand consistency. As well as the initial franchise fee, a franchisee will normally pay regular royalties to the franchisor in order to avail of things such as training, support and marketing assistance. The agreement is governed by a contract, the 'franchise agreement', and it is important to remember that the franchisee is tied into a partnership arrangement for a defined period of time, usually ranging from five to 20 years. The contract is generally renewable.

There are three types of franchise:

• Product: This is when a franchisor gives a franchisee permission to sell a product using their logo, trademark and brand name.
• Manufacturing: The franchisor authorises the franchisee to manufacture their products and sell them using their logo, trademark and brand name.
• Business: This is without a doubt the most popular form of franchising. The franchisor licences their brand to a franchisee with regulations surrounding how the business is managed.

Time Constraints

Time constraints can come in many forms and are one of the most important aspects to keep in mind when planning a media production. The production of a media product is always carried out to meet a deadline that is often related to its final publication. Failure to meet this can often lead to the project failing and financial loss for the companies involved. When planning the creation of a media production, timescales are often built backwards from this final deadline. The various phases of the production are then built into planning to meet this deadline. An example of this would be the release of a film, ready for the winter holiday season. Production would be planned back from this point.

During the project itself there are other time constraints that may impact on the production. These will vary depending upon the type of media product being created. Resources needed during production may only be available for a certain amount of time. Examples of these are:

• Filming location for a TV show 

• Sound studio for recording a radio advert

• Computer time for rendering a digital animation

• Hire of catering facilities for a location shoot

• Motion capture actors may only be available for a set time when creating a computer game

Factors in Planning

 Planning

What elements and factors need to be considered when planning a media production?

-target audience, purpose, budget, locations, permits, storyboarding, people on set- casting, equipment considerations- cameras, lenses, lighting etc, costumes, platforms for release, marketing/ advertisement, timeframes-call sheet, ethical considerations, editing- length, accommodation, crew, documentation, layout/design, regulatory concerns, legal issues, contributors, consent forms, catering

• PURPOSE: ENTERTAINMENT/ INFORMATION/PROMOTION
• AUDIENCE
• LOGISTICS: FINANCIAL
• LOGISTICS: TIME
• LOGISTICS: PERSONNEL
• LOGISTICS: LOCATION,RESOURCES, FACILITIES
• LOGISTICS: LEGAL ISSUES
• LOGISTICS: REGULATION
• LOGISTICS: ETHICS

Factor 1= type of product

The type of product being made will obviously affect what type of planning is needed.

You’re not going to put the same type of planning into creating a film as you would creating a magazine article (although elements such as research are shared).

 NOTE!!!!-***************************************************************

Insert google slides screenshot 

************************************************************************

Financial Constraints

Media industries are no different than any other - the main purpose is to earn money. Individuals might be driven by artistic desires, but at a corporate level (the level that shapes the industries) profit is king.

Any limitation on a production caused by the need for money to be spent is called a financial constraint.

At the planning stage, a budget will be drawn up and the expectation is that the project will stick to it. Different aspects of the budget will kick in at different stages.

Failing to meet a budget will result in a reduction of profit, which could be very bad news. However, failure to spend enough to ensure a successful product could be equally, if not more damaging. There lies the gamble...

• Legal Costs
• Transport
• Location
• Staffing
• Equipment
• Others you may think are relevant

hwk task due 25/02/22

 

these are the current top 20 shows on netflix  

15/20 have drama in the description which shows the audiences have a common interest 

most of these programmes are fictional based but there are a few non fiction programmes/ documentaries 

at the top of the list there a  few horrors/ thrillers so i’ve decided to do that genre 

moodboard 

the target audience for horror is typical younger people ages 15-25 this is because of the thrill it gives 

people who watch these films tend to not be of a high social class as they can use their money to buy themselves other thrills 

typically they’re targeted to a male audience as men ‘like violence and gory stuff’

tv brief 

my show is a psychological horror thriller that really makes people think 

each episode is a story of a different character as the they slowly go insane on a submarine 

the finale episode shows one of the characters killing all the other characters and we find out they weren’t actually in a submarine but in a lab as a scientific experiment 

legal issues

 Identity Theory - David Gauntlett

The media provides us with tool/ resources/ ideas that we use to construct our identity (what we think we should be like, act like, look like, etc). In the past these ideas were very singular and straight forward (stereotypes) but now because of the internet and social media we have a great variety to choose from.

We can be influenced by such things as celebrities, influencer, characters in films/ video games etc

Exceptions

https://www.gov.uk/guidance/exceptions-to-copyright

• ‘Fair Use’
• Private Study (educational and not for publication)
• Criticism or Review
• Time-Shifting
• Parody and/or pastiche
• Paying for it

How effective is the regulation of the media? 

Think about:

• How easy/hard is it to get around regulations

its easy to get around the regulations if you are using something for the exception 

• How well do media companies follow regulations

social media companies like youtube are quite good at sticking to these regulations 

• Do we need regulations

yes

• How easy/hard is it to punish people/ companies when regulations are broken

• Ideas about how the media can affect the audience

eg being the experiment on children about video game violence

Question Examples 

- agree/ disagree (opinion question)

“The media effects debate is an outdated concept”. Discuss the statement in relation to a media product you have studied. Use examples to support your answer.

P1-

P2-

P3-

P4-

‘The current regulatory framework for digital media products is ineffective.’

Using your knowledge about the role of regulatory bodies and the effects of digital media,

discuss the accuracy of this statement. Use examples to support your answer.

advertisement regulation

 Classification of Advertising

In the UK the ASA (Advertising Standards Authority) are responsible for ensure that adverts across the UK media stick to the advertising rules that are set out in the Advertising Codes. They are an independent organisation (eg not own by any companies that make adverts) and look at all forms of advertising - from Print to TV. 

Using the resources below research the ASA and make notes on what they do, who they work with, how they work, what issues they face and why they do it.

https://www.youtube.com/watch?v=0xjTJoLklvs https://www.youtube.com/watch?v=exjLWHd_ksU https://www.youtube.com/watch?v=lu_I6NfJgxk https://www.youtube.com/watch?v=w3Nb2tIpt3s https://www.youtube.com/watch?v=u5OdIElQyZw https://www.youtube.com/watch?v=CugrGUWaJck https://www.youtube.com/watch?v=P4TCBeO9dX4 About ASA and CAP - ASA | CAP

Banned Print Adverts 

Marc Jacobs

-  she's only 17 and the placement of the bottle coulde be suggestive/ sexualised

L'Oreal Revitallift

Regulation

 news of the world

arrests of journalists

interviewed in parliament

big boss caught up in it 

revealed Millie Dowler phone was hacked 

how did the paper know the family were there tracking in private

papers hackers

journalists realised people didn't really change their voicemail codes so they guessed them and listened in to royals, celebrities

phone hacking on an industrial scale 

hundreds of hacking calls  a month 

one hack David Blunketts affair former home sec 

proof on the voicemails

some apparently didn't know about the hacking

senior staff would want the interviewees personal phone numbers

trial was bout who knew what 

basically everyone knew but hidden from Rebekah Brooks

still facing corporate action

The Levenson Inquiry

-how the newspapers came about to be regulated more

The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011. A series of public hearings were held throughout 2011 and 2012. The Inquiry published the Leveson Report in November 2012, which reviewed the general culture and ethics of the British media, and made recommendations for a new, independent, body to replace the existing Press Complaints Commission, which would have to be recognised by the state through new laws. Prime Minister David Cameron, under whose direction the inquiry had been established, said that he welcomed many of the findings, but declined to enact the requisite legislation. Part 2 of the inquiry was to be delayed until after criminal prosecutions regarding events at the News of the World, but the Conservative Party's 2017 manifesto stated that the second part of the inquiry would be dropped entirely, and this was confirmed by Culture Secretary Matt Hancock in a statement to the House of Commons on 1 March 2018.

10 key witnesses

Newspaper Regulations

The Editors Code of Practice set the rules that newspapers are meant to follow. They are enforced by IPSO:

• Accuracy
• Privacy
• Harassment
• Intrusion into grief or shock
• Children
• Children in sex cases
• Hospitals
• Reporting of Crime
• Clandestine devices and subterfuge
• Victims of sexual assault
• Discrimination
• Financial journalism
• Confidential sources
• Witness payments to criminal trials
• Payment to criminals
• The Public Interest

Newspaper Regulations- WEBSITES

Choose one of the ‘tabloid’ newspaper listed below. Explore their website. Find stories that you think might break the Editor’s Code of Conduct. Record them on your blog and explain why you think they might be breaking the code:

https://www.thesun.co.uk/tvandshowbiz/17513764/rihanna-romance-asap-rocky/?rec_article=true

there's a huge invasion of privacy, accuracy is not there as its a lot of opinion based reporting, starts talking about his family 

Newspaper Regulations

Grand Theft Auto: A Controversial Mess of a Franchise

The GTA Franchise has been mired by controversy since its inception in 1997. The original top-down game was marketed by Maxwell Clifford, who planted stories in tabloid newspapers attacking the violence found in the game.

Contemporary Press Release: https://web.archive.org/web/19990209002234/http://grandtheftauto.com:80/pressrel.htm

Wired Article: https://www.wired.com/2012/03/grand-theft-auto-jacked/

Do you think Clifford manipulated the theory of moral panics? - yes

Bad to Worse

The release of GTA III marked the series transition into 3D, and with that more controversy.

The game was banned in Australia after failing to submit it to the Australia Board of Classification, and was awarded the highest rating possible, meaning that the game could not be sold in normal shops. A censored version had to be made.

The controversy surrounded the ability to murder anyone on the map, as well as have implied sex with prostitutes, and then steal their money afterwards. 

The censored version had the gore and the prostitution elements removed completely.

Hot Coffee

Probably the most infamous controversy to hit the games, the ‘Hot Coffee’ mod was found in copies of GTA: San Andreas. 

A piece of cut content allowed players to participate in a mini-game that simulated sexual intercourse.

Not accessible without directly hacking or ‘modding’ the game.

the key developments from this fandom article: 

https://gta.fandom.com/wiki/Hot_Coffee_Modification

Is it fair to penalise a game from a ratings board that isn’t accessible without modifying the manufactured version?

-probably not because if you cant specially access it then yk 

But, still, controversy was abound.

-On 27 June 2008, six teenagers were arrested after participating in a crime spree in New Hyde Park, New York. The teenagers mugged a man, knocking his teeth out, attempted to hijack a car, and smashed a passing van with a bat. According to the Nassau County Police, the teenagers claimed that they were inspired by Grand Theft Auto IV. 

-On 4 August 2008, BBC Newsbeat reported that an 18-year-old student had been arrested in Bangkok, Thailand for the murder of a taxi driver after attempting to hijack the vehicle. Bangkok police captain Veerarit Pipatanasak stated that the student "wanted to find out if it was as easy in real life to rob a taxi as it was in the game", and Grand Theft Auto IV was subsequently banned in Thailand as a result. 

-On 24 August 2013, Sky News reported that a 90-year-old woman was killed in Slaughter, Louisiana when her grandson, an eight-year-old boy, shot her in the head with a handgun after playing Grand Theft Auto IV.

Should this series be banned completely? 

- no because they make too much money from it 

Does this support desensitization theory? Do we think the video games are solely responsible for this violence?  

-when people are exposed and become numb to it so therefore more likely to carry out violence

Gamechangers = a summary 

https://online.clickview.co.uk/libraries/videos/11355047/the-gamechangers